Mad women the other side of life on madison avenue in the 1960s and beyond maas jane. a book review by Vinton Rafe McCabe: Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond 2019-02-07

Mad women the other side of life on madison avenue in the 1960s and beyond maas jane Rating: 7,4/10 321 reviews

Mad Women: The Other Side of Life on Madison Avenue in The 60s and Beyond, By Jane Maas

mad women the other side of life on madison avenue in the 1960s and beyond maas jane

A few years and some luck later, she arrived at Ogilvy and Mather as a junior copywriter, one of a few women in the firm not in the typing pool. Maas began her career at Ogilvy and Mather as a copywriter in 1964, eventually became its creative director and, later, moved onto Wells Rich Greene as its Senior Vice President. But there is no narrative As a copywriter myself, not to mention a fan of Mad Men, I was really excited to read this book. Last Tuesday I was browsing through the library and this book reached out and grabbed me! Her situation was one where she could have it all and not have to do it all. And the other spine is what you already asked -- the working mother guilt thing that hasn't changed.

Next

Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond Audiobook by Jane Maas

mad women the other side of life on madison avenue in the 1960s and beyond maas jane

My favorite part of the book is her story about the I Love New York campaign. Tried so hard to finish. She worked for me as an assistant -- we used to call them secretaries in those days -- and she desperately wanted to be a copywriter. I haven't been this bored with an author in a long time. Written by Jane Maas, one of the great ladies of advertising.

Next

Mad women : the other side of life on Madison Avenue in the '60s and beyond (Book, 2013) [www.thelittlegazette.com]

mad women the other side of life on madison avenue in the 1960s and beyond maas jane

Something almost unheard of in that period. I worked for her for seven months, and they were the most terrible months of my life. Her direct style in recounting this, perhaps borne from a career in copy-writing, will hit a painful nerve for many career women. Also, the author's reflections and experiences on issues such as domestication, career-life balance, and gender equality were really insightful. Was there really that much sex at the office? But would I do it all over again? Agencies were great fun because we were making changes right and left. And not invite them back. It did not get less annoying with repetition, in case you were wondering.

Next

Mad women : the other side of life on Madison Avenue in the '60s and beyond (Book, 2012) [www.thelittlegazette.com]

mad women the other side of life on madison avenue in the 1960s and beyond maas jane

And the book made me think again about working women. Ah, and should I also add: for women who wonder just how true to life the sexism so blatent in that wonderful television series may have been, this is a must. Not sure why I felt compelled to finish it, but finish it I did. We know that it was difficult being a woman in a field do I found this remarkably lacking in both substance and new information. Were there really three-martini lunches? Ultimately, you have to do what is right for you and yours. Yes, there were three-martini lunches — sometimes with a chaser of brandy or crème de menthe or drambuie. People love to peek behind the scenes.

Next

Jane Maas On The Real Mad Men And Women Of Madison Avenue

mad women the other side of life on madison avenue in the 1960s and beyond maas jane

Thank you, Jane, for paving the way and for sharing your story without preaching or pretending you have all the answers. She comes to a rather dour, though not altogether surprising, conclusion that will have readers reflecting upon hours after they have finished reading. Jane Maas gives a great inside view of what it was like to be not just the real Peggy Olsen, but a women in a man's world at a time when it was far less acceptable to be there. Older women are now a much more sought-after market these days. The book is peppered with stories about wild living across the industry, more colourful than even a Mad Men storyline. This book was never boring. I learned more about old ad campaigns, and it only added to I'm disappointed that there are so few reviews of this book on GoodReads.

Next

Jane Maas (Author of Mad Women)

mad women the other side of life on madison avenue in the 1960s and beyond maas jane

Maas has the background to weave an interestin Hands down the most disappointing book I have read of 2012. She is quick to admit that having Mabel, her loyal housekeeper and nanny help bring up her two children with motherly love and attention freed her to enjoy her success. Jane Maas' entry into Advertising came a decade or more before mine. So the best thing to go was get rid of them as quickly as possible. Only men are considered good enough to work on luxury accounts like Steuben Glass or liquor accounts like Rums of Puerto Rico.

Next

Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond by Jane Maas

mad women the other side of life on madison avenue in the 1960s and beyond maas jane

The greatest compliment was for a husband to think the wife's coffee so good he asks for a second cup. Women, especially other mothers, were usually shocked to learn we were letting other people raise our children. Now it's got to be close to 99 percent. Where is season 5, Netflix?!?!?! My children were the only thing I felt guilty about -- but not very. Or to feisty Joan, who's pregnant with Sterling's baby, unbeknownst to her husband? These days, we see older women in advertising, but it's all about erasing wrinkles. I think it harkens back to the idea that your husband is going to love you more and sex will be better. A smart, funny, irreverent woman.

Next

Mad Women

mad women the other side of life on madison avenue in the 1960s and beyond maas jane

This book advertises itself to be an inside look into the real world of women in the advertising world in the 60's, a sexy counterpoint to Mad Men. She has every right to try to put into print what that world was like. This is her story, her experiences. This might have been better as a collection of stories--truly, some were very interesting--rather than spending so much retreading ground that's been well-covered. After graduating college, I dreamed of being a professional advertising woman. Hired by the legendary David Ogilvy as a copywriter in 1964, she became the first woman ever to wear a pantsuit to the office, the first assigned to the blue-chip American Express account. No actress over 35 ever appeared in any commercials in the sixties.

Next