Media management a casebook approach. Media Management: A Casebook Approach by George Sylvie 2019-01-25

Media management a casebook approach Rating: 4,2/10 101 reviews

Media Management: A Casebook Approach

media management a casebook approach

Find special sale prices for new, used, or collectible copies of Media Management: A Casebook Approach Routledge Communication Series by C. It offers a unique examination of the origins, meaning, and impact of media and communication research in America, with links to European antecedents. Dowden Professor of Media Research at the University of Georgia. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and the client. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Jan LeBlanc Wicks is Professor and Vice Chair in of the Department of Journalism at the University of Arkansas.

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Media Management

media management a casebook approach

Dust cover is intact; pages are clean and are not marred by notes or folds of any kind. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Among the additions to this fourth edition are Increased discussions on groups, vision, change, diversity, and management styles; Additional media-sensitive examples within each section of the text; A new chapter on knowledge management; Ethics integrated into law and leadership discussions; A primer in global markets, technology, and policy; In-depth consideration into the aspects of change; and Increased emphasis on analysis. Media Management: A Casebook Approach Routledge Communication Series by C. It provides media-based cases that promote the development of critical thinking and problem-solving skills. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings.

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Media Management: A Casebook Approach (Routledge Communication Series) 5th Edition

media management a casebook approach

It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and managerial aspects, tracing the contours of this expansive, transdisciplinary and international discipline and demonstrating that there are few aspects of contemporary sport that don? Based on a high-level seminar series at Columbia University's Freedom Forum Media Studies Center, the book features work by leading scholars, researchers, and media executives. All pages are intact, and the cover is intact. Singer, Professor of Journalism Innovation, City University London If you want to make career in the media industry: Read this book! As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles. As a realistic and integrated approach to media industry studies, this volume has much to offer researchers, scholars, and graduate students in media economics and management, and will be an important reference for industry practitioners. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. May show signs of minor shelf wear and contain limited notes and highlighting. The instructive case studies support students and professionals to understand the tasks and the challenges of an industry in change.

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Media Management: A Casebook Approach, 5th Edition (Paperback)

media management a casebook approach

Among the additions to this fourth edition are Increased discussions on groups, vision, change, diversity, and management styles; Additional media-sensitive examples within each section of the text;A new chapter on knowledge management;Ethics integrated into law and leadership discussions;A primer in global markets, technology, and policy; In-depth consideration into the aspects of change; andIncreased emphasis on analysis. The format of the book: Media Management: A Casebook Approach Routledge Communication Series by C. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. It provides media-based cases that promote the development of critical thinking and problem-solving skills. George Sylvie is an Associate Professor in the School of Journalism at the University of Texas at Austin.

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PDF Media Management Routledge Communication Series Free Download

media management a casebook approach

If you want to establish your own media firm: Read this book! At ThriftBooks, our motto is: Read More, Spend Less. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research. This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Taking stock of current research, new ideas and key issues, this book is an essential reference for any advanced student, researcher or practitioner with an interest in sport communication, sport business, sport management, sport marketing, communication theory, journalism, or media studies. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. This insightful and timely volume provides a thorough review of current concepts and industry practices, and serves as an essential primer for the application of business models in media contexts.

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Media Management

media management a casebook approach

Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries. Jan LeBlanc Wicks is Professor and Vice Chair in of the Department of Journalism at the University of Arkansas. Ann Hollifield is Thomas C. An apparently unread copy in perfect condition. At ThriftBooks, our motto is: Read More, Spend Less. Diverse and engaging case studies complement guidance on building ethical relationships, fostering creativity, managing change in a global environment, and planning for the unpredictable.

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9781138901025 Media Management: A Casebook Approach (Routledge Communication Series) by C. Ann Hollifield

media management a casebook approach

Among the additions to this fourth edition are Increased discussions on groups, vision, change, diversity, and management styles; Additional media-sensitive examples within each section of the text; A new chapter on knowledge management; Ethics integrated into law and leadership discussions; A primer in global markets, technology, and policy; In-depth consideration into the aspects of change; and Increased emphasis on analysis. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. It is a valuable addition to the tools available for training future media leaders. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment. Media Management is an invaluable resource for the leaders we need. Wilson Lowrey is Professor and Chair in the Department of Journalism at the University of Alabama.

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9781138901025 Media Management: A Casebook Approach (Routledge Communication Series) by C. Ann Hollifield

media management a casebook approach

Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. Among the additions to this fourth edition are Increased discussions on groups, vision, change, diversity, and management styles; Additional media-sensitive examples within each section of the text; A new chapter on knowledge management; Ethics integrated into law and leadership discussions; A primer in global markets, technology, and policy; In-depth consideration into the aspects of change; and Increased emphasis on analysis. Organized into historical, institutional, spectator, and critical studies perspectives, this volume brings together the work of many researchers into one quintessential volume, defining the full scope of the subject area. Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. Klaus-Dieter Altmeppen, Professor, Catholic University of Eichstätt-Ingolstadt Underscoring and reinforcing concepts like globalization, the importance of the ability to manage change and the shifting nature of media work, Media Management, Fifth Edition continues to provide students and others with the tools they need to understand and manage the challenges of 21 st century media industries. Diverse and engaging case studies complement guidance on building ethical relationships, fostering creativity, managing change in a global environment, and planning for the unpredictable.

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Media Management: A Casebook Approach

media management a casebook approach

Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. Marianne Barrett, Senior Associate Dean and Louise Solheim Professor, Walter Cronkite School of Journalism and Mass Communication, Arizona State University About The Author C. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles. Geared for journalism, communication and business students, but also an excellent resource for those working in sports, this text introduces readers to the ever-increasing complexity of an industry that is in constant flux. Wilson Lowrey is Professor and Chair in the Department of Journalism at the University of Alabama. It provides media-based cases that promote the development of critical thinking and problem-solving skills.

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